"Date dollar": a new currency based on the value of confidential information
The Data Dollar Store, opened as part of an experiment operating in the cybersecurity industry of Kaspersky Lab, caused a stir in the heart of the London technology capital on Old Street. Customers who lined up in the early morning to get exclusive posters for an unusual currency reacted initially to surprise, but also showed their willingness to give their valuable photos or movies as payment for the goods, heralding the arrival of the currency "dollar currency". By opening this store, Kaspersky Lab wants to pay attention to the actual value of the data and appeal to other players on the market to join this campaign by using the dollar date symbol.
As the amount of personal data increases dramatically, customers may not be aware that they have a source of valuable currency that has a value independent of geographical location. According to Kaspersky Lab, the lack of awareness of the actual value of own data is a huge obstacle in convincing people that they should protect their information. The company hopes that the experiment with the dollar date will pay attention to this issue, and thus contribute to safer use of the Internet.
Data dollar is first and foremost a way to increase the awareness of the value of data - said David Emm, chief cybersecurity researcher, Kaspersky Lab.
If the website offers services for free, but uses customer data in order to make profits from your website, it should use a symbol such as our dollar date to show that there is actually a form of exchange. It's easy to forget about the huge amount of data we share with others every day. The feeling of loss that we experience when information is taken away against our will is much more real when someone physically takes the phone and decides what data to use. This interesting effect could be experienced in our Store Data Dollar Store. Our global survey showed that 29% of people around the world were victims of cyber attacks, and 39% do not protect their devices from attacks. Customers should value their data in the same way as money kept in wallets and on accounts.
Kaspersky Lab demonstrated how to use data as a currency in its temporary store, opened for two days in London. The store attracted customers who wanted to get exclusive posters and other works by the well-known street artist Ben Eine. Everything resembled normal shopping in the store - the customer browsed the products, chose the ones he liked and then paid for them at the checkout. However, when asked to pay, it was not about what the customer has in his portfolio, but about the date of the dollar - a new currency created by Kaspersky Lab, which consists of personal customer data stored on their smartphones: photos, videos or conversation content.
Kaspersky Lab has prepared a video presenting an experiment with the dollar date currency and the manner in which customers reacted to an unusual way of shopping:
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