Nearly half of Europeans think that visiting a bank branch is safer than online transactions
Almost half (43%) of Internet users in Europe believe that traditional banking is safer than managing online finances - according to a study conducted by Kaspersky Lab and B2B International. Despite these fears, the majority of Europeans still make some payments via the internet, but many of them do not even apply basic security measures, thereby exposing their financial data and money.
One of the easiest ways to get access to online banking accounts by cybercriminals is to impersonate the account owner. This can be achieved by obtaining account information, creating a phishing site where users unknowingly provide their logins and passwords, or capture username and password data with a banking Trojan when users log on to their real bank websites. Both traditional computers and mobile devices are vulnerable to such attacks.
An example of a typical phishing attack using the bank's image can be seen at http://r.kaspersky.com/phishing_ipko . Only in the last few months in Poland have we observed over a dozen waves of such attacks.
The survey shows that a significant number of users (44%) do not feel safe by making financial transactions online. What's more, half of them (49%) believe that making payments in a physical institution is more effective than via the Internet, and 43% agreed that traditional banking is safer than its online version.
However, despite these fears, the majority of Internet users make online payments: 78% of respondents use desktop computers or laptops for this purpose, 27% use tablets, 29% use smartphones, and 12% of smart TV owners have admitted to making online payments via these devices . At the same time, according to the survey, one in five users does nothing to secure their financial data online.
"People who actively use online banking and do not take appropriate security measures expose their money and banks' reputation to unnecessary risks. That is why it is very important for banks to invest in technology that provides their clients with a secure financial environment. This approach will not only provide customers who prefer banking operations in branches, that online and mobile banking is secure, but also reduces the risk of losing important financial data by unwary customers, "said Ross Hogan, head of anti-fraud, Kaspersky Lab.
One of the solutions to this problem may be Kaspersky Fraud Prevention , a multi-layered security platform for banks. Kaspersky Fraud Prevention secures financial data on users' devices, thus increasing customer loyalty and reducing the risk that the bank will have to investigate incidents, pay compensation and regain reputation after a security incident. The platform protects computer users running Windows and OS X as well as mobile devices with Windows Phone, Android and iOS systems.
The full results of the research used in this press release are available in English at http://r.kaspersky.pl/vdBib .
source: Kaspersky Lab
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