Online sales security during Black Friday

For consumers Black Friday is a synonym of opportunity. For sellers, it is a day of increased customer service and a strong pressure on maximizing revenue. Regardless of the day when the customer decides to shop in the e-store, the sellers should provide the same, the highest quality of service. It is worth remembering this especially during the period of increased traffic on websites. In addition, the retail sector is still perceived as an easy target for attacks related to the theft of personal data. According to the latest RPC law firm report, the number of cyber attacks on e-commerce sites has doubled over the last year.

In order to maximize profits, sellers compete in implementing solutions that streamline the purchasing process. They usually implement quick access mechanisms such as one click purchase. Unfortunately, this is a security problem that often becomes a secondary matter. At the moment, fast online shopping is becoming more and more popular and available to everyone. As a consequence, they become an extremely attractive target for cybercriminals.

The problem escalates especially during periods of increased traffic on sites such as Black Friday. Hackers are more active during this type of event because they know that e-store owners will have difficulty securing large amounts of data.

Working together, you win

The online store website must have multi-level security. Sellers should invest in multi-layered solutions to not only maintain their online services during DDoS attacks, but also to protect the network, individual sessions and the consumer. Security measures must be sufficiently 'smart' to distinguish increased (but typical) traffic on the site from malicious hackers. However, due to new tactics used by cybercriminals, defense against them is becoming more and more difficult.

An advanced threat analysis is needed to capture any irregularities from the very beginning. Online retailers should at least ensure they have a trusted store certificate that guarantees a minimal but uniform level of security.

To really enjoy seasonal sales, retailers need applications and tools that are perfectly suited. On-premise solutions are not a good solution here due to insufficient operating speed, low flexibility and high costs of use.

On the e-commerce market, the ability to scale solutions available in the cloud becomes a prerequisite for successful and safe shopping. This in turn requires the application of specific security measures, including authentication and authorization (IAM), encryption technology (SSL), as well as technologies that counteract DDoS attacks. A firewall (WAF) is also an indispensable tool, because all these enterprises are based on the typical technology of the Internet portal. WAF protects applications and data against known and unknown threats and virtually eliminates application vulnerabilities.

In connection with the upcoming date of entry into force of the EU regulation on data protection (GDPR), sellers will also raise standards in terms of transparency of security standards. Over time, stores that are safe and adapted to the regulation will clearly stand out. Consumers will mostly use websites that take the security of their personal data seriously. For consumers, this is very good news because the sellers will do a lot to gain and maintain customer confidence.



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